MKT200 Unit 6 Discussion (dq1+dq2)

**Unit 6.1 Discussion: Social or Digital Selling (MKT200 Principles of Marketing)

Owned - Paid - Earned Media

There are several various forms of media as it related to digital marketing. Take a look at this short video before jumping into this week's business scenario. 

https://www.youtube.com/watch?v=0RiPrhAbPDc

Premier is a new entrant into the casual t-shirt market. Premier targets late Millennials aged between 20-30 years old. The market is valued at $150 million and two of their primary rivals are Supreme and Off White.

Simulated Business Scenario

Julio, the owner of Premier, is trying to follow the earned media model of leveraging the reach of social media to promote the launch of new products. In other words, when customers become the channel.

Julio has recruited Marguerite from Burberry (another brand that relies on earned media) to head up this new initiative. There is a lot of positive buzz from the fashion industry and Marguerite is charged with creating and distributing press releases in an integrated marketing communications plan in advance of the Q3 (late spring, early summer) launch of the Premier brand.

Question

How would Marguerite's team utilize earned vs paid media for the launch of the Premier brand? What are the various parts her team might include as part of an integrated marketing communications plan?

**Unit 6.2 DB: How Considering Diversity in Your Marketing Increases Revenue (MKT200 Principles of Marketing)

In order to maximize revenue and profit, marketers need to understand the behaviors and motivation of their customers’ buying decisions. No doubt, different groups of customers might have varying sets of buying behaviors, so how does a marketer consider diversity as a way to increase revenue.

Review these two videos and share one question and discuss for each video with the group. Here’s what you need to do:

1- Create one question and share our opinions on  video #1 https://www.youtube.com/watch?v=Mc7s3pyACMs

2- Create one question and share our opinions on  video #2 https://www.youtube.com/watch?v=4DX96EDM-ec