MGMT410 Week 1 Discussion

MGMT410 (Strategic Management) Discussion Topics:

Week 1: Strategic Marketing

· Read the 3 articles required this week:

· https://hbr.org/2016/03/branding-in-the-age-of-social-media,

· https://hbr.org/2013/12/when-marketing-is-strategy,

· http://ezproxy.apus.edu/login?url=https://search.proquest.com/docview/1799889073/

· Answer the following question:

· What role does marketing play in the overall strategic planning process? In your post, discuss a company that you think has mastered the marketing process and also mention a company that you think needs much improvement in marketing products or services. How do you think that social media has changed marketing concepts over the past 5 years for these companies?

· Must be 250-350 words.