Lackawanna MKT230 2021 November Module 6 Discussion (dq1+dq2) Latest

MKT230 Salesmanship & Sales Management

Module 6 Discussion

DQ1 Be Prepared

Discussion Question 1: Be Prepared

Being prepared with research, practice and rehearsal makes the sales process go smoothly.

Using the notes, reading and theory of Trust Based Sales, how would you manage yourself and and your team to prepare for a successful sales presentation? (if you need help, imagine you are a selling outdoor advertising space to Verizon Wireless in the very competitive cellular market (Links to an external site.))

https://insights.digitalmediasolutions.com/articles/phone-provider-wars (Links to an external site.)

DQ2: Sales Technology

Sales tools via technology, digital, mobile has given sales people much more information and data than ever before.  Using the examples from the entire class and reflecting on Section 10.5 in this chapter, what technology or tools can you use to help gather information to help prioritize customers and deals? Be specific.