How would you define zappos target market
Question # 00767713
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Updated on: 06/26/2020 03:28 AM Due on: 07/02/2020
Questions
1. How would you define Zappos' target market? Briefly describe its approach to serving this market.
2. Has Zappos' emphasis on customer satisfaction contributed to its profitability? Explain.
3. Perform a SWOT analysis, describing internal strengths and weaknesses, and external threats and opportunities. Discuss.
4. Based on your SWOT analysis, offer strategic recommendations. Explain in a logical and compelling manner.
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