EMBRY RIDDLE MGMT311 4.3 DISCUSSION: BUSINESS BUYING BEHAVIOR AT BOEING
Question # 00091488
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Updated on: 08/12/2015 02:52 PM Due on: 09/11/2015
4.3 - Discussion: Business Buying Behavior at Boeing
7272 unread replies.9696 replies.The airlines industry provides an interesting backdrop for a discussion of the business buying process. Consider the major influences on business buyers found in the Boeing Supplier website (Links to an external site.) and then discuss Boeing's expectations of supplier.
- Do you feel their policies facilitate more efficient business buying?
- Discuss how Boeing's relationships with their suppliers/customers is based on trust.
- Explain and discuss how Exostar (Links to an external site.) facilitates visibility, control and collaboration over their global trading platform.
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Solution: EMBRY RIDDLE MGMT311 4.3 DISCUSSION: BUSINESS BUYING BEHAVIOR AT BOEING